In order to maximize the use of content, one must first recognize text as shapes, not characters. Using type as a tool to for design, rather than just conveying information, can lead to overtly rewarding final products. This creates an underlined and emphasized meaning for your target audience. For instance, a designer might use the characters in the text, “Golden Retriever” to articulate an image of a Golden Retriever. This would create a unique image consisting of the information needing to be conveyed to the target audience.
Another way of introducing text is through “soft” means. A way to accomplish this is to blow the text out of proportion to create interesting background elements for a composition. This allows a degree of “innuendo” to be employed for your design. The soft text might not reach the target audience at first, but when they do discover it, the effort to see it is what makes it memorable.
There are many ways to indulge a target audience to see more than just text when it comes to conveying information. The most visual ways will always be more memorable to a target audience. The more creative the text, the more impressionable the message. This assures that you are not only are you reaching your target audience, you’re conveying your unique selling point to the fullest.
